Marc Cardinali’s original, award-winning recipe. The All Purpose seasoning and BBQ rub is relied upon by world-renowned chefs and pit masters from across North America. Famous on chicken and pork, it can also be used on steak, seafood and fish, or to bring some savory herbal richness to vegetables and soups. This particular product has become a staple in kitchens today with unlimited uses. Customers continue to empty and repurchase the All Purpose blend. WE LOVE IT ON: Chicken, Pork, Boston Butt, Potatoes, Sweet Potatoes, Sausage, Vegetables, Dips, Burgers, Chips & Popcorn, Aioli's, Sauces, Soups & Stews, Dressings, and much, much, more.